Bar Code - Objectwriting.com

admin January 29th, 2008

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Bar codes are the black and white lines on the road of of consumerism, they flash past the camera eye of the reader. Imprisoned checkout operators, feeling numbed to the spot, pick up products with mechanical digger arm repetitiveness, and swing from the tarmac of the conveyor to the rustling collapsible bag with  traffic light monotony. As each commodity does a formula one past the fish eye it would taste like licking the white lines down the middle of the road, like licking one of those long thin iced confectioneries, the smoothness feeling like polished river rocks, or beach rocks worn smooth by time. A bar code sounds like a steel picket fence, the bars each sing with a different resonance, especially if you run your finger along them with a stick, a miniature church bell peel. The checkout operators at the church of consumerism are playing the peels all day long, playing the prayer of ‘I want to go home soon’.  They’re also digging their way into the till with the pitchfork of the bar code, toiling the numbers and figures into the tray, feeling the heaviness of the code, letting calouses form and send shooting pains from tired fingertips, tired of weeding their way through the tangled products.

Each product has a personality, but it is one dimensional……

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