Magazine Object Writing July 30
admin July 29th, 2008
At the major league bookstore there are rows of shelves devoted to magazines, each one a confessional for the connoisseur and their chosen area of expertise. They sit on the benches and their eyes confess to the flimsy pages and stiff covers. The magazines are reading them the commandments of current fashion in whatever discipline they have chosen; home hi-lfi with details of thumping bass speakers situated in acoustically ideal spaces filled with light and European furniture. The latest tattle about the latest celebrity, where they’re having their holidays and what they look like in a bikini- read all about in in WOW! magazine.
Within the store there’s a sense of quiet as eyes meander over fonts and type of various sizes while further down the open plan walkways a coffee machine is spitting out another cappucino double decafe soy-latte enema for someone to ingest. Before getting to the magazine racks you have to run the channel of specials, heavily discounted ‘loss-leading’ books that get your foot in the door wetting your apetite for consumption, the taste of a fresh purchase leaves the need for a desert of some sort and a wander though the glossy section or further along the towering corridors will surely reveal another ‘must have’ purchcase. The thrill as the ridged plastic card is taken and the cash register strikes up a series of numbers, the sense of expectancy that starts to build on the walk home. The pavement seems springy and light, the passers by friendlier than usual. That great sense of well being after making a well chosen buy. At home, plastic bags wrinkle onto the kitchen table and feet echo across the medtirannean tiles as the kettle begins a slow grind to boiling point…..
